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Head of Sales interview questions: the 8 to ask

A head of sales builds and runs the sales team to hit growth targets.

  1. 1.How do you build an annual sales plan?
  2. 2.How do you hire a good salesperson?
  3. 3.How do you make forecasts reliable?
  4. 4.How do you handle an underperforming rep?
  5. 5.Which metrics do you review weekly?
  6. 6.How do you align sales and marketing?
  7. 7.How do you design variable pay?
  8. 8.Tell me about a team you turned around.

Tip: for every answer, ask for a concrete example (situation, action, result). An answer without an example is worth half.

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